China — the value frontier of slow luxury

China is the most underrated destination for slow-luxury travel. The new wave of domestic boutique brands — Jianglu, Songtsam — match Aman, Como and Soneva on design vocabulary and service density, but pricing remains a fraction. For inbound travellers, that's the core hook; for China's HNW travellers, it's the hidden home-court win.

We currently anchor on four core regions: Guizhou (Jianglu home turf), Yunnan (Jianglu + Songtsam + MUXI), Shangri-la (Songtsam), and Sichuan (in development).